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Which Email Service Should I Choose?

We offer three ways to send your transactional emails: the built-in mail server, Postmark, and Mailjet. Each has its own advantages and trade-offs: Built-in Mail Server - Server location: Same server your apps are hosted on (full control) - GDPR: Strongest control, no third-party handling - Data retention: Only what you configure (e.g. storage, backups) - Attachment limits: You decide when setting up the mail server - Upside: Full independence, data never leaves your server - Downside: Deliverability can depend on IP reputation and DNS setup (SPF, DKIM, DMARC) Postmark - Server location: US-based (with GDPR compliance options) - GDPR: Supports GDPR with retention controls - Data retention: 45 days by default - Attachment limits: Up to 10 MB per email (including attachments) - Upside: Excellent deliverability for transactional emails, automated reputation handling - Downside: Data processed outside the EU (potential GDPR consideration), retention longer by default unless adjusted Mailjet - Server location: EU-based (France & Germany) - GDPR: Fully GDPR-aligned, ISO 27001/27701 certified - Data retention: Retention policies vary by plan, less flexible than Postmark - Attachment limits: Up to 15 MB per email (via SMTP/API) - Upside: EU jurisdiction, slightly bigger attachment size, good mix of transactional + marketing features - Downside: Deliverability not as strong as Postmark for critical transactional emails TL;DR: - Choose Built-in if you want maximum independence and control - Choose Postmark if you want top-tier deliverability and don’t mind US servers - Choose Mailjet if you prefer EU hosting and slightly larger attachments